From the moment I discovered the Design Sprint Methodology, two years ago or so, it was an enlightening moment to my professional career as an innovation and strategy consultant, basically for two reasons:
- I could create a rapid and efficient innovation service with a neatly organized agenda. In that same way, avoiding that the projects in which I work have delays that could go for months. These endless delays cause frustration and loss of interest from the teams I work.
- My clients have had validation of solution ideas for a business challenge in just four days, less pricy Innovation projects, and they got to unstuck projects.
Keeping in mind the advantages that the Design Sprint offered, I had the idea of making combinations of this methodology with other specific methods to solve business challenges. There lies the need for making a “recipe” book of very particular needs of organizations.
This is the first chapter (Strategy Design Sprint) of a more significant project. As I said before in each section, we will mix methodologies with the Design Sprint. In this case, we will use the method of Business Strategy: Playing to Win of Roger L. Martin and A.G. Lafley.
I consider that the importance of the Strategy is fundamental to survive in such a competitive environment. Without a Strategy, we would be lost, and it is what we should look for in our northern star (Vision).
Playing to win offers a creative way and a design thinking process to generate different winning strategy options. By combining it with the Design Sprint, you will obtain the speed and structure necessary to design strategies in less than a week.
Marco A. Velasco